ENCHANTED Kingdom (EK), the first and only world-class theme park in the Philippines, officially marked the start of the celebration of its 29th anniversary last Saturday (September 28, 2024) at the Eldar’s Theater.
This year’s celebration reflects on how EK stood the test of time and imprinted its legacy among every Filipino family by providing transformational experiences across generations ever since the Park opened its magical gates in 1995.
“Looking back to almost three decades of Enchanted Kingdom, we truly have cultivated countless magical memories that transcends trends and generations. We are hopeful and excited to continuously be a part of everyone’s story through our timeless offerings for the years to come,” said Nico R. Mamon, EK’s 29th Anniversary Celebration chairman.
The launch unveiled the roster of events and offerings EK prepared for everyone in line with its commitment of providing magical experiences and memories that last a lifetime.

ENCHANTING EVENTS LEADING TO THE 29TH
Teachers are in for a magical treat as EK will give tribute to their timeless contributions to the growth of countless Filipinos through the Magical World Teachers’ Day Celebration.
Teachers will surely enjoy the day filled with activities such as learning seminars, EDU-fun games, entertainment, zumba session, and raffle prizes.
They will also get two Regular Day Passes for unlimited rides (except gated attractions) plus a complimentary Anniversary Cap with the EKciting Teachers’ Treat Promo.
The promo can be availed until October 5 for a special price of P1,200 only.
Timeless Magic Concert and Fireworks Show Gear up this October 19 for the peak of the 29th Anniversary festivities!
In partnership with Universal Music Group (UMG) Philippines and Coca-Cola, EK is set to bring everyone a magical night of musical escape with the Timeless Magic Concert. This will feature world-class performances from two of the biggest names in the OPM industry, Zack Tabudlo and Janine Berdin. EK’s homegrown talents SMS, Victoria’s Way, and the Kingsmen will also be there to serenade us all.
And to top off this enchanting day, guests will witness a new and enchanting display with the Timeless Magic Fireworks Show. The sky will light up in sync with the 29th Anniversary Theme Song composed and sung by SMS.
EK’S SMS SHINES WITH NEW MUSIC
EK has honed many world-class talents such as the EK Circle of Artists, and their premier vocal groups Victoria’s Way and the Kingsmen.
This year, their very own P-pop girl group SMS will shine the brightest as they finally share their music to Spotify! Stream their first single “EK High! (Dance Like Me)” and watch out for the release of their new song “Meant to Shine.”
NEW ENCHANTING RIDE
Create more timeless memories with your loved ones with the new family thrill ride that will be coming soon. This newest addition to EK’s lineup of attractions will bring fun and excitement to guests with its thrilling ride movement.
SEAMLESS ONLINE EKSPERIENCE
Enjoy optimized browsing with the addition of new features on the EK Mobile App. Guests can now receive push notifications to stay informed and engaged with upcoming promotions and on-the-day events. Plus a special access when you’re inside EK: you can now plan your way around the Park by checking estimated queue times for each ride right from the app.
An enhanced EK Online Store will also be launched this October for a seamless booking and shopping experience. New features include an improved calendar selection and an enhanced design featuring their latest merchandise offerings.
TIMELESS OFFERINGS
Bring home the magic with the newest set of EK merchandise like the Eldar Pop, Twin Princesses Rag Dolls, and the six-piece set EK Christmas Baubles, Shop these and more at their merchandise shops like the immersive tram souvenir shop at the EK Portico
EK also welcomed two iconic brands in its magical home for an enhanced retail and dining experience. Located at the EK Portico, have a magical time at Starbucks and Cafe Mary Grace which are open every day even when EK is closed.
MIDWAY MIRROR MAZE NEWEST ATTRACTION
With their newest gated attraction, the Midway Mirror Maze, guests will step into a world of illusions, twists and turns as they navigate the labyrinth of mirrors and lights. Perfect for adventurers, the Midway Mirror Maze attraction promises a fun and challenging experience that will test one’s sense of direction.
Also don’t miss their new partner tenants, Tater’s and Fortune Bakeshop, and try out our new food offerings such as the Princess Cookies, Snaptooth Snack Station, Tricolor Eldar Cupcake. Eldar Face Round Cake, and many more.
TIMELESS FESTIVE MUSICE
Feel the Filipino festive cheer at EK! This November, the Park will light up as EK brings back their giant Parol and Christmas Tree. Embrace the magical spirit of the holidays with their Christmas shows and Christmastime Parade.
Get the perfect gift ideas to your loved ones as they launch their holiday e-catalogue. Also check out the world-class products made by local artisans at Pugad in AGILA, OTOP in Jungle Outpost, and other upcoming seasonal vendors.
Start planning your next EK visit as they open the Park five days a week this October. For everyone to make the most out of the holiday season, EK will also be open every day starting December 15 to the first week of January.
For more information about this celebration and more of EK’s timeless magic, visit their Press Room at https://www.enchantedkingdom.ph/ek-press-room/ and EK’s official social media accounts @enchantedkingdom.ph for Facebook and Tiktok, and @ek_philippines for Twitter and Instagram.

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